A’Marie by Elizabeth An’Marie - The More Affordable Range
Someone once told me... “even though your knits are amazing, I just can’t afford them at that price!” So I decided to create the A’Marie by Elizabeth An’Marie line, just for the people who still wanna look good in awesome handmade knits and at affordable prices.
One day in March - and the year 2018 I had a meeting with a financial support mentor. The meeting was meant to be an outcome for me to hopefully be placed on their business program - but let’s just say it never ended up that way. I left the meeting feeling as if that whole hour was just a waste of time. But happily I can say that I left that meeting not only feeling tired and thinking to myself, “Why I had to leave my house in this cold!” (As is was still very cold and snowy in the month of March, 2018) But I left that meeting, with a thought or a tip (I could say!)that I’ve heard so many times before, “Would you consider making an affordable range?” - me: “umm! Naa!”
The meeting I had that day, the mentor (who wasn’t a great one!) told me that “yes” she loves my pieces, but “no” she could not afford them. I love the designs and knitwear pieces I create using 100% Merino yarn (which really does leave your skin feeling warm, cozy and soft) but I know that, I need to think about my other target market. My mind was of course up in the high end cloud, but now I need to start thinking of my fellow girl bosses down at the high street end.
Searching high and low for the best, soft and most colourful “affordable” yarn, I found it! It didn’t really take me that long - it was quite quick (as it was more affordable yarn from the same wool company I order from, to create my other luxury pieces).
For now its just a small and mini collection. But with this collection I wanted to stick with the theme I have going throughout all my pieces and collection. I’ve seen so many great things happen in the year 2018 for me and the business. So why not make 2018 and forever more, be a year of happiness and joy, not only for myself, but for others all through my garment too.
So welcome A’Marie by Elizabeth An’Marie for every fashionista out there looking for something unique and different at an affordable prices x
P.S. These pieces will still leave you knit feeling warm, cozy and smoove as a baby bottom.