Ever since I founded Elizabeth An'Marie, it has always been important to do everything ourselves (via our hands) — taking every stitch and stream to assure quality in each step and every detail. After a simple hobby and two years of planning and preparing within the business, I can confidently say we have a genuine knowledge of drawing a design, creating that pattern to making the knitwear garments a reality. The process itself has always thrilled me, the mere challenge of it is perhaps what intrigues me the most. So many things need to fit together; the look, the streams, the comfort and wearability. Since we make every style from scratch, each design is a challenge. However, once I see the outcome and the last fitting, it’s a fantastic feeling.


Shelby Marie Fuller

"A knitwear brand which started with a whisper"


2014 Elizabeth An'Marie was birthed, from just a whisper. I decided to leave my level 4 Graphic and design course, I was studying in one of the top leading art universities in London, London Collage of Communication. But at the end of my first year I decided university just wasn't for me. So I decided I wanted to start something for myself.

I've always known from a young age that I wanted to do somthing in the fashion industry. I always thought I wanted to be a fashion Photographer or Graphic Designer for one of the top leading brands, but I never thought I would be designing and making my own clothing, knitwear pieces, taking my own fashion photographs, designing my own website and flyers for myself and the world to see. 

I decided to start Elizabeth An'Marie in order to give myself something to do. Being a girl who just left University and not having a paying job, I started producing fashionable knitwear that could be worn for any occasion. Some people might think our knitwear is expensive! But we only use the finest quality and purest wool, e.g. 100% Merino wool which is a lovely wool to work with and we lovingly knit everything by hand. We love designing and creating unique fashion, for the everyday girl/woman. 

So Hi! I'm Shelby Marie Fuller and this is Elizabeth An'Marie. And I want to continue making knitwear clothing that you'll love living in.

P.s. Did I mention that I taught myself to knit within 3 months of leaving university.  


Every piece at Elizabeth An’Marie is handmade to order. Handmade with love and joy in every stitch. All patterns, designs and pieces are made in our London Studio. To create some of our more luxury pieces we use one of the finest wool’s out there today - 100% Merino wool. Using Merino wool - will leave your skin feeling soft and cozy though any weather. Merino wool also keeps the bright and vibrant colours of each piece alive for years to come. So you can wash (by hand) as many times as you like, your Elizabeth An’Marie piece will never lose it shape or colour. We also design and create pieces using 100% cotton for the more warmer seasons. Bags and accessories are also designed in our studio for those holiday destinations. Not only do we design luxury pieces with Merino, but we also design more affordable knits for people who still deserve to look fabulous without breaking the bank xxx